Nothing speaks to luxury more than the iconic motor company Mercedes-Benz! In September 2015, Weber Motors became Heritage Valley Mercedes-Benz and moved into a state of the art building off of Calgary Trail in south Edmonton. Pinkpolka created all the event stationery for the exclusive launch event, coordinated and executed by Boutique Events and Buksa.
The invitations set the tone for the event, playing on the pristine and high-end nature of the brand. Two sets of invitations were designed – a general paper invitation and another for VIP guests. The paper invitation was completely foiled in silver on the front and back using matte black paper and a matching envelope. The shape was die-cut in a circle to mimic the Mercedes logo. The VIP invite was presented in a black box, which revealed a metal-like plastic engraved black.
Event stationery included directional, information and "did you know" signs. The overall look and design tied into the "look" of both the invitations.